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What is the LEGO® SERIOUS PLAY® (LSP) Method?



What is LEGO® SERIOUS PLAY® (LSP)?

LSP is based on the belief that everyone can contribute to the discussion, the decisions, and the outcome.

It uses LEGO® bricks as a medium to facilitate discussion, communication, and problem-solving. Participants use LEGO® bricks to build models that represent their challenges and ideas.

These models serve as a basis for group discussion, knowledge sharing, problem-solving, and decision-making.

A Certified Facilitator in LEGO® SERIOUS PLAY® (LSP) design the workshop based on the organisation challege and guides the process with strategically crafted questions, encouraging participants to build, share, and reflect on their creations.

 LEGO® SERIOUS PLAY® (LSP) is ideal method for international associations and multistakeholder partnerships where problems are complex and there are not simple solutions.

How LEGO® SERIOUS PLAY® (LSP) Works?
  1. Hands-On Engagement: By building models, participants engage both their hands and minds, unlocking new perspectives and fostering creative thinking.

  2. Metaphorical Thinking and Storytelling: LEGO® models function as metaphors for real-life challenges encouraging participants to think abstractly and symbolically. Sharing stories about their models helps participants communicate complex ideas more effectively.

  3. Level Playing Field: LSP democratizes meetings and discussions, ensuring every participant's voice is heard and valued. (100 / 100, Everyone participate / throughout the workshop).

LEGO® SERIOUS PLAY® (LSP) democratizes meetings and discussions, ensuring that not only the "loud" ones , but every participant's voice is heard and valued. (100 / 100, Everyone participate / throughout the workshop).

Why LEGO® SERIOUS PLAY® (LSP) is Different?
  1. Inclusive Participation: Encourages every team member to contribute and be heard. LSP leverages the power of play to engage participants deeply and creatively.

  2. Tactile Learning: Physical manipulation of LEGO® bricks stimulates kinesthetics’ learning, aiding in the retention and understanding of concepts. The use of LEGO® bricks allows for three-dimensional thinking and visualization, which is more powerful than mere verbal or 2D methods.

  3. Safe Environment: Building models creates a safe environment for expressing ideas and opinions, even on sensitive or complex issues.


LEGO® SERIOUS PLAY® (LSP) is particularly effective for strategic planning and developing a shared vision, as it helps align diverse viewpoints and crystallize abstract concepts into tangible models.

Why LSP is an Ideal Method for Complex Problems & Stakeholder Involvement?
  1. Team Building, Collaboration and Conflict Resolution: The process fosters a sense of teamwork and collective problem-solving. The method can help surface and address underlying issues in a non-confrontational way.

  2. Innovation and Creativity: By unlocking creative thinking, LSP can lead to innovative solutions that might not surface in conventional meetings.

  3. Strategic Planning and Visioning: LSP is particularly effective for strategic planning and developing a shared vision, as it helps align diverse viewpoints and crystallize abstract concepts into tangible models.


 By leveraging the LSP approach, organizations can navigate the intricacies of modern business challenges with agility and collaborative intelligence, positioning themselves advantageously in a rapidly evolving market.

Contact Association by Design to learn how LEGO® SERIOUS PLAY® can help YOU and YOUR organisation.

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